Made with Real Ginger
Seagram’s Ginger Ale, Diet Ginger Ale and Raspberry Ginger Ales offer the perfect bubbly refreshment that complements the Coca-Cola® Company’s bar portfolio.
| Product Category | Carbonated Soft Drinks , Low & No Calorie |
|---|---|
| Brand Positioning | For adult consumers with an independent spirit, Seagram's® brings a comfortable sophistication to the everyday. Seagram's® Ginger Ale & Mixers --with their clean, crisp flavors--evoke a sense of ease and enjoyment. |
| Target Audiences | Adults |
| Features and Benefits | Made with Real Ginger; Caffeine Free; Regular Ginger Ale & Raspberry Ginger Ale have 25% fewer calories than other regular ginger ale; High quality drinks mixers and everyday beverages |
Bottle/Can; Fountain (BIB)